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CI

Concept

Basic from of Symbol Mark, Wing of Happiness

‘Happy wing’ symbolizes two wings soaring as the motif of communication satellite and kite, symbolizing the breakthrough of energy chemical and information communication industries that are the main growth axes of SK, and is the face of SK materializing the enterprising spirit for global market and the will of ‘pursuing happiness’. The logo mark was designed in consideration of the harmony with the ‘happy wing’. Although the sole use of logo mark decreases restrictions to application space and raises readability, as it lacks the symbolical meaning if used as an identifier that represents SKC solmics, it shall be used in combination with the symbol mark when representing in media. COLOR SYSTEM
Logo Type
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Color System
SK Red Pantone 186C C:0 M:100 Y:81 K:4
SK Orange Pantone 158C C:0 M:61 Y:97 K:0
SK Beige Pantone 468C C:4 M:4 Y:13 K:0
SK Gray Pantone 420C C:8 M:6 Y:6 K:0
Black Pantone 000C C:0 M:0 Y:0 K:0
SK Gold Pantone 873C C:46 M:51 Y:82 K:1
SK Light Gold Pantone 8003C C:26 M:22 Y:36 K:0
SK Silver Pantone 877C C:25 M:19 Y:18 K:0

SK Red and SK Orange are the representative colors of SKC solmics.
SK Red is dynamic and lively, and SK Orange symbolizes ‘happiness, friendliness and welcoming’. Auxiliary colors include SK Beige, SK Gold, SK Light Gold, SK Silver as well as achromatic colors of SK Gray and Black.